This paradox takes up a lot of board time — because it’s difficult to find appropriate bones to throw to these dogs to reverse the effect. The basic rules are simple  its got to make ‘em feel good but not cost anything — and the company’s Vice President of Tokenism is usually charged to come up with a series of options for the board to discuss. The subject is usually debated after lunch — between proposals for next years Strategic Board Retreat in Rio, and who’s going to draw the short straw and champion the company’s next United Way campaign.guy, this is done with unbridled locker-room enthusiasm which is a technique picked up at a recent interpersonal skills and diversity workshop. He then, of course, proceeds to lead by personal example.

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